HomeTechnologyCasio To Drop Digital G-SHOCK NFTs On Polygon

Casio To Drop Digital G-SHOCK NFTs On Polygon

Casio has revealed that it’s collaborating with Ethereum scaling developer Polygon Labs to launch a digital G-SHOCK watch on the Polygon blockchain. 

The undertaking will start with an NFT-based G-SHOCK creator cross, which can invite customers to design and vote on its look. 

G-SHOCK Comes To The Metaverse 

The collaboration will see Casio carry the G-SHOCK model to the metaverse with the launch of Digital G-SHOCK. Digital G-SHOCK is a blockchain-based group co-creation program in partnership with Polygon Labs. Step one within the roadmap is the launch of a group of 15,000 free-to-mint G-SHOCK Creator Go NFTs later this month. There are a complete of 15,000 creator passes out there, which can permit customers to entry a devoted Discord channel for the undertaking. Casio clients who have already got a Casio ID can take part within the upcoming pre-distribution part, which might be held from the twenty third to the twenty sixth of September. Following this, a public distribution might be held from the sixteenth to the twenty ninth of September. 

The information of the Digital G-SHOCK comes simply weeks after the corporate filed a trademark utility with the US Patent and Trademark Workplace. The trademark utility coated watches, digital clothes, NFT-backed media, and shops for digital items. The corporate additionally hopes to harness the immense recognition of its G-SHOCK watch. Casio has shipped over 100 million items of its G-SHOCK watches since its launch in 1983. Talking in regards to the collaboration, the senior basic supervisor of Casio’s timepiece division, Takahashi Oh, said, 

“In recent years, with the spread of the decentralized internet known as Web3, demand for experiences in virtual spaces has increased. We have launched this initiative to further expand the G-Shock brand by establishing points of contact with previously unreachable segments of the population.”

In accordance with Oh, the Digital G-SHOCK undertaking goals to extend the presence of Casio within the metaverse and Web3 and foster a tradition of carrying watches within the digital world. 

Frictionless Consumer Expertise 

Casio additionally make clear its choice to pick Polygon to launch its foray into Web3 and the metaverse. The corporate said that Polygon enabled lightning-quick transactions, making the method of minting and managing NFTs seamless, handy, and carbon-neutral. 

“At its core, our virtual G-SHOCK was built to be accessible, innovative, and inclusive, meaning that user experience must be frictionless and simple. This is why Polygon was the most natural and logical choice for us. The goal is for the company and users to work together and develop the G-SHOCK brand, which celebrated its 40th anniversary this year.”

Different Manufacturers Launching NFTs 

Casio joins an extended checklist of manufacturers which might be launching a slew of initiatives and initiatives with Polygon. These embrace Adidas, Starbucks, and DraftKings. DraftKings is a sports activities betting agency that launched its NFT market on Polygon in 2021. The undertaking’s first drop featured NFT celebrity Tom Brady. DraftKings additionally grew to become a full validator for Polygon later within the 12 months. Adidas introduced an NFT undertaking on Polygon in partnership with Prada. The undertaking featured user-generated content material. 

Starbucks joined the celebration in April of this 12 months, launching its personal NFT assortment on the Polygon community. Talking about manufacturers increasing on Polygon, Polygon Labs co-founder Jordi Baylina said, 

“It is inspiring to see that more and more global brands are embracing decentralization by expanding their presence in the web3 world.”

A number of different manufacturers have additionally launched Web3 loyalty applications that characteristic components of co-creation. This consists of manufacturers similar to Lacoste. Tommy Hilfiger introduced an AI design competitors in partnership with Gown X throughout the Metaverse Trend Week held in March.

Disclaimer: This text is supplied for informational functions solely. It isn’t supplied or meant for use as authorized, tax, funding, monetary, or different recommendation.

Supply: https://cryptodaily.co.uk/2023/09/casio-to-drop-virtual-g-shock-nfts-on-polygon


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